Travel Experience Architects
Creative Class
Most agencies treat hotel websites like digital brochures—pretty pictures, a booking button, and a prayer.
We see them differently.
Your website is the first threshold of your guest experience. The place where your story comes alive, travel advisors find what they need, and potential guests feel compelled to book.
Grid & Globe is a creative consulting studio for boutique hotels and travel partners who value craft, clarity, and long-term equity. We refine what you already do best, then codify it into a digital expression that excites guests, advisors, and partners with what's yet to come.
Ever Onward.
the intersection of Design & Travel
The worlds of design and travel are brought together for maximum impact.
Grid & Globe was founded by Peter Pasco, a seasoned product designer who spent years building digital experiences for Fortune 500 brands—and a certified travel advisor who books luxury trips, walks properties, and understands how the hospitality industry actually works.
We know:
Transcending Beyond traditional agencies & STudios
We started Grid & Globe because we kept seeing the same problem:
Talented hotel directors with incredible properties… stuck with websites that didn't match the experience.
They'd spend thousands on a redesign, only to get a prettier version of the same problem. The storytelling was still weak. Travel advisors still couldn't find what they needed. Guests still left confused.
And worse—these directors were spread so thin they couldn't fix it themselves.
We built Grid & Globe to be the partner you've been missing.
Not an agency that disappears after launch.
Not a freelancer who only knows how to push pixels.
A true extension of your team—someone who understands hospitality, speaks your language, and helps you build a guest experience you're actually proud of.
How we're different
Every property has a story. We start by understanding yours, then build a marketing foundation that drives bookings and builds reputation in your market.
01
We're hospitality insiders, not outsiders
We're certified through Fora Travel (the disruptor changing how travel advisors work). We've done site visits. We've booked client stays. We've seen what works—and what doesn't.
02
We think like product designers, not web designers
We don't just make things look good. We design systems that solve problems, remove bottlenecks, and create leverage for your team.
03
We go beyond the website
Your website is the starting point—but we also help with brand storytelling, guest experience strategy, travel advisor resources, and backend systems (like Airtable automations) that save you hours every week.
04
We work like we're on your team
No disappearing acts. No endless revision rounds. We embed with you, move fast, and treat your success like our own.
Visionaries abound
Our partnerships span across the travel industry.
Sales & Marketing
Travel suppliers
GM and operations
Ever Onward
Ever Onward is the philosophy we live by. Our constant—always in motion. Forever on a journey of exploring, learning, and experiencing the world.
It's not a brochure—it's the gateway to your entire guest experience.
Guests don't book based on your lobby photo. They book because they felt something.
he right automations and resources save you hours—and let you focus on what actually matters.
If you make it easy for them to sell your property, they will. Most hotels don't.
You don't need a flawless launch—you need momentum. We help you move forward, one smart step at a time.
Book a discovery call
If you're someone who's tired of a web experience that doesn't match your vision, travel partners who can't find what they need, and a guest experience that feels like it's almost there, let's talk.
A brief call is often enough to clarify what is working, what is not, and what might come next.